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Get Dual Certification - Course Completion Certificate and Internship Certificate .png.png)
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What is digital marketing, and why is it important to learn in today's digital world?
Digital marketing refers to the use of digital channels, such as search engines, social media, email, and websites, to promote products or services and build a brand's online presence. The goal of digital marketing is to reach potential customers and engage with them in a way that encourages them to take action, such as making a purchase, signing up for a newsletter, or downloading an app. In today's digital world, digital marketing has become essential for businesses of all sizes to reach their target audience and stay competitive. With the increasing number of people spending more time online, businesses that do not have an effective digital marketing strategy risk losing potential customers to competitors who do. Digital marketing allows businesses to reach a global audience, track the effectiveness of their campaigns in real-time, and make data-driven decisions to optimize their marketing efforts.
Is Testbook Skill Academy Digital Marketing Certification worth it?
A Digital Marketing Certification Program provides comprehensive and up-to-date training on the latest digital marketing techniques, tools, and platforms. It can demonstrate to employers or clients that you have the skills and knowledge needed to create effective digital marketing campaigns and strategies. This Digital Marketing Certification is also a valuable addition to your resume, providing a competitive edge in a crowded job market. It can demonstrate your commitment to professional development and a willingness to learn and adapt to the latest trends and technologies.
What kind of projects are included as part of the Digital Marketing training?
Our Digital marketing training includes a wide range of projects that are designed to provide hands-on experience in various aspects of digital marketing. The projects are often designed to simulate real-world scenarios and challenges faced by digital marketers, giving trainees practical skills and knowledge that can be applied in the workplace. These projects include: Coca-Cola has made a huge impact through traditional as well as digital marketing. In this case study we will understand how Coca-Cola sold itself as an emotion and not a product. Zomato is the new age marketing genius. It has proved that simple marketing techniques along with a bit of humour can do wonders for a brand. You will learn and decode Zomato’s marketing strategy. “Shubh Arambh - Kuch metha hojaye” - This phrase has been deep rooted in every Indians mind through the years. Your will learn how Dairy milk managed to become an industry leader through its value driven marketing strategy. Amazon’s great Indian festival is no less than an actual Indian festival. Amazon has managed to ace the sale campaigns through extremely engaging TV commercials and on point digital marketing techniques. You will learn “behind the scenes” of this massive campaign.
Is Digital Marketing course a secure career choice in India?
Digital marketing is an ever-evolving field, and it has become an essential part of businesses worldwide. India is no exception, and the demand for skilled digital marketing professionals is growing rapidly in the country. With the increase in internet usage and the rise of e-commerce, digital marketing has become a crucial aspect of businesses, and it is expected to continue to grow in the coming years. Therefore, pursuing a career in digital marketing can be a secure career choice in India.
What is the average salary I will receive after completing the Digital Marketing course?
According to various salary data sources, the average salary for a digital marketing professional in India can range from INR 3 to 12 lakhs per annum. However, highly skilled and experienced professionals can earn from INR 15 to 30 Lakhs p.a.
Why choose Testbook Skill Academy Digital Marketing Course?
Testbook Skill Academy's Digital Marketing Course offers an industry-relevant curriculum taught by experienced professionals, hands-on experience with digital marketing tools, and flexible online learning, making it a great choice for anyone looking to gain practical skills and knowledge in digital marketing at an affordable price.
How long will it take me to be a certified Digital Marketer?
The duration of becoming a certified digital marketer depends on the course and the certification you choose to pursue. Many online platforms, including Testbook Skill Academy, offer digital marketing courses that can be completed in a few months. Testbook Skill Academy's Digital Marketing Course, for example, is a 6-month program designed to provide learners with a comprehensive understanding of digital marketing techniques and strategies.
Who can join this Digital Marketing course programme?
This course is tailored for individuals who are starting out in the field (freshers), as well as college students and working professionals who are seeking a career change. The only prerequisite is a willingness and eagerness to succeed in the program. Currently, the course has attracted a diverse enrollment of 30% working professionals, 42% students, and 28% graduates. Whether you are a student, a recent graduate, or a working professional, this online digital marketing course is a great fit for you.
Is there a minimum qualification for this Digital Marketing Training programme?
No, there is no particular pre-requisite or qualification as we will teach all the required tools from scratch. In skill academy we have students from all streams such as B.A(11%), B.Com(10%), B.Pharm(1%), B.Sc(14%)., BBA (12%), BCA(2%), BE/B.Tech(32%), M.A(2%), M.Com(2%), Others(14%), So if you are from any stream, this Digital Marketing certification course is suitable for you.
What job roles will I be able to apply after completing this Digital Marketing Certification Course?
After completing this Digital Marketing Course, you will be equipped with the necessary skills and knowledge to apply for a wide range of job roles in the digital marketing industry. Some of the common job roles include Digital Marketing Manager, Social Media Manager, SEO/SEM Specialist, Content Marketing Manager, Email Marketing Specialist, PPC/SEM Manager, Digital Marketing Analyst, and many more. Additionally, you can also explore freelance opportunities and start your own digital marketing agency. With the increasing demand for digital marketing professionals in almost every industry, the possibilities are endless, and you can choose a career path that aligns with your interests and goals.
What average salary will I get after completing Digital Marketing Training?
Entry-level Digital Marketing jobs such as Digital Marketing Associate or Social Media Coordinator can expect an average salary range of INR 2.5 lakh to INR 4 lakh per year. Mid-level Digital Marketing jobs such as Digital Marketing Manager or Content Marketing Manager can expect an average salary range of INR 6 lakh to INR 12 lakh per year. Senior-level Digital Marketing jobs such as Digital Marketing Director or Chief Marketing Officer can expect an average salary range of INR 15 lakh to INR 40 lakh per year.
What kind of Digital Marketing certification will I get after completion of the course?
Upon meeting the necessary requirements for digital marketing course completion, you will receive a Course Completion + Internship Certificate. This certification makes you eligible for an internship or capstone project, which upon successful completion will also earn you an Internship Certificate.
How do I know that this Digital Marketing Course curriculum is the best?
The best digital marketing course curriculum should provide a balance between theoretical concepts and practical training, covering a range of topics that are essential to becoming a successful digital marketer in today's digital landscape. The programme has been designed and curated by leading industry experts who have upto 11+ experience in their respective fields. Project-led curriculum is being followed which will help you learn all the required skill sets right from basics.
What kind of support does Skill Academy offer?
Internship Certificate on successful completion of the digital marketing course along with soft skills training, session by experts, mock interviews, interview question bank, assistance in building portfolio (Resume, Github Profile, LinkedIn etc). Mentorship and Doubt Support: You can connect one-to-one with our mentors and get your doubts clarified on the spot. Skill Academy offers overall holistic learning experience which would make you job ready.
I am a working professional. How much time will I need to devote?
As this is a career program, you will have to devote 6 hours for engagement and 4 hours for live sessions per week. The digital marketing certification course has been designed in recording + live format, where recorded videos will be released throughout the week and live sessions will be held on the weekends. This will help you to pace your learning according to your schedule.
What happens if I miss a live Digital Marketing Classes session?
Although we encourage you to follow the course schedule, in case you are not able to do so for any reason, you will be able to access recordings of these digital marketing classes on our platform easily for you to watch at your convenience.
How will Skill Academy’s Digital Marketing Training program make me job ready?
Skill Academy provides digital marketing course with placement training in which we will cover the following things: 1. Soft Skill Coaching: 8-10 weeks’ program on professional and soft skills by coaches through live sessions and recorded videos. 2. Viva Sessions: Mentor driven module level viva sessions to improve the understanding of core domain concepts. 3. Mock Interviews: Interview training and mock interviews conducted by recruitment experts & coaches to prepare well for the placements 4. Skill Assessments: Module level assessment on Soft Skills, Critical Thinking, Reading & writing comprehension & General Aptitude to assess and improve the skill level & professional preparedness of learners. Skill Academy will also help in Profile Building: 1. Resume Preparation: Session on Resume writing by experts and one-on-one sessions on improving learners resume to match professional quality 2. LinkedIn Profile building: Training on effective use of LinkedIn and profile creation.
What is the eligibility criteria for Digital Marketing certificates?
To receive the ‘Digitala Marketing Course Completion Certificate’ & 'Internship Certificate' one must fulfil below criteria : successfully complete 70% modules along with passing all major assignments/projects AND successfully pass the capstone project.
